Army BT relationship – high quality Reservists for the Army; unique leadership skills for businesses pic.twitter.com/B0HpsvdSu4— Gen Nick Carter (@ArmyCGS) January 10, 2017 Army BT relationship – high quality Reservists for the Army; unique leadership skills for businesses pic.twitter.com/B0HpsvdSu4— Gen Nick Carter (@ArmyCGS) January 10, 2017 The army needs help to recruit young people because the internet has made the so-called Generation Y “slightly self-interested”, the Chief of the General Staff has said.Speaking about the need to sign up more reservists, General Sir Nick Carter said the technological skills of young people made them well-suited to 21st century warfare, but millennials tend to look for “instant self-gratification” and “want to know what’s in it for them”.He said there were benefits for both young people and their employers to joining the reserve forces, as he urged workers from creative industries including fashion and design to consider military service. “We are now dealing with a different generation, Generation Y, born after 1985, and they have a slightly different expectation of life, which tends to be slightly self interested, very committed”, he said at the re-signing of the Armed Forces Covenant and launch of the army’s leadership doctrine at the BT Tower in central London.”They are much more adaptable to the information age than my generation, they want to know what’s in it for them.”They are looking for instant self gratification. They are much more adaptable and what we wish to do is to empower every level to seize opportunities that further our cause. General Sir Nick Carter (right), Chief of the General Staff, signs the Armed Services covenant with BT chairman Sir Mike Rake Credit:Steve Parsons /PA He said the offer for reservists was now better than ever, with new specialisms being catered for. “We are particularly looking for people from production, for people from creative areas, from fashion and design, they are coming forward in great numbers to take part in this.”It’s a great opportunity this idea to build a portfolio of ideas.”The Armed Forces Covenant, first signed in 2013, is described by the Government as “a promise from the nation that those who serve or have served, and their families, are treated fairly”.Businesses and other organisations sign it to demonstrate their support for the armed forces, including by employing and encouraging reservists. Last week the army announced a £3m recruitment drive with advertisements focussing on comradeship among soldiers, after previous campaigns failed to turn around falling numbers. “Whether you are led or whether you are a leader, leaders don’t accept the status quo, they set a clear direction.”They have a duty to set standards and have the moral courage to enforce them.”We need help in explaining what this is all about and persuading employers that this is not a burden, it’s actually a bonus.” Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily Front Page newsletter and new audio briefings.