Besta FA Cup final set in two weeks

first_imgSix men and four women teams from the four regions will be up for the challenge.Southern Region will have Koupa 2 and Koupa 3 for the men while women will be represented by PMSA.In the Momase region it will be the big guns Madang and LFA for the men’s and Lahi for the women.Madang has qualified as the runner-up for the Momase region after the Momase Regional Body found some technical errors for the participation of Situm Soccer Association in the Momase Regional leg.The Highlands will be represented by Hagen men and Goroka women while in the New Guinea Islands there will be defending champiosn Manus men and Kavieng Town Soccer Association women (KTSA).PMSA women who once clinched  the title in 2013 and failed to participate in last year’s finals are now looking to bring the women’s title back to POM this year.All semi final matches will be played in both the Lae Football Association Park and Sir Ignatius Kilage Stadium while the grand final will played at Sir Ignatius Kilage Stadium.PNGFA general secretary Dimirit Mileng said the finals date had been moved forward due to the unavailability of the Kilage stadium on the earlier announced dates.He urges all teams qualified for the finals to prepare their travel arrangements before the date announced.last_img read more

Clickthrough Rate Debate Facebook Says Its Old News

first_imgIs click-through rate a relic of the past? Facebook wants you to think rateTodd Wasserman, business editor at Mashable, writes that Facebook continues “in its mission to convince the world’s top marketers that the standard means of measuring an online ad’s performance – the click-through rate – doesn’t matter.”Facebook’s Director of Pricing and Measurement, Brad Smallwood, as well as Tom Buday, head of marketing at Nestle, took to the stage at the IAB MIXX conference in New York to make their case. Smallwood “compared social media to the early days of television, which lacked a standard metric until Arthur Nielsen introduced a ratings system in 1950,” and instead proposed that marketers concentrate less on click-through rate in favor of reach and frequency.As evidence, Smallwood cited a study which found a weak correlation between a high click-through rate and actual sales, as well as one that “found 99% of sales generated from online branding ad campaigns came from consumers who saw ads, but didn’t interact with them.” Wasserman isn’t sure whether “Facebook will succeed in convincing Corporate America that CTRs are a relic of the past,” but he says big companies are already taking sides.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more