Peng Jiaxin vice president of Tencent Tencent open to build a new game ecology build one stop entr

 

I found

Tencent application Bao distribution volume exceeded 76 million, far from the Tencent mobile open strategy conference, within six months the growth rate of 52%, Tencent Inc vice president Peng Jiaxin in July 30th ChinaJoy CDEC China international digital interactive entertainment industry forum speech officially revealed the latest data applications treasure. Bloomberg also shares the Tencent open platform for the latest game market observation, the future of the game industry will show four major trends: socializing, quality, diversity, cross screen.

based mobile strategy of opening up and promoting the success of the, Pang Ka letter also said in his speech, the Tencent will join the Tencent open platform cloud, open wide for the competitive ability, the Tencent entrepreneurial base of the window, making integration from Online to Offline entrepreneurial environment, development, operations, profitability in all aspects to solve the problem faced by developers, for game developers to stop business in an open platform for Tencent.

in a fairly high quality webmaster exchange group, some grassroots webmaster or stay in before the profit pattern, rely on advertising alliance, Taobao passenger survived, mostly discussed is a 10 thousand IP website a day can earn, communication content and Internet original pattern is similar as for the mobile Internet, the profit is disappeared.

years ago, a lot of progress, but in the grassroots family, many models did not have too many changes, more than some of the traditional Internet model will not be corrected, these grassroots webmaster information on this is limited, it is more difficult to capture changes to the internet.

at the same time, from the developer’s entrepreneurial atmosphere, the domestic game market game entrepreneurial types diversified, developers from stand-alone games, online games, web games to mobile games dozens of different types of games all meet the needs of users; the pattern of regional industry, many developers began to start from the first-tier cities to return to the two or three line of the city business; a small team of data show that in 2014 the small team of developers accounted for the total number of Tencent open platform business 41%, compared to the same period in 2013 increased by 400%.

recently, 36Kr seen in an article entitled "grassroots individual owners see entrepreneurship and investment" of the deep feelings of marginalization, grassroots webmaster has been struggling in the IT, at the lowest level of the IT, as well as IT most contemptible, earned advertising alliance the knife, build some garbage stations some of the rubbish, can flow, a whole Internet junk".

Although the development of the Internet than

 

grassroots webmaster search advertising, according to Analysys think tank released "the first quarter of 2013 Chinese Internet advertising market quarterly monitoring" shows that the first quarter of 2013 Chinese Internet advertising operators to market size 18 billion, compared to the fourth quarter of 2012 fell 14.5% in the first quarter of 2013, Chinese Internet advertising operators market share, sh419 accounted for in 31.8%, the Alibaba accounted for 15.5%, shlf1314 China accounted for 5.8%, occupy the top three market position.

 

, Peng JiaxinAt the beginning of the Tencent

through the above report can be found, along with the development of Internet, the traditional search market share gradually declined, the frequency of more users in the micro-blog and WeChat as well as some social networking sites, for the traditional search sites will gradually decline, if necessary, brush micro-blog and WeChat about gun than search fun much.

at the end of December 2012, China’s netizens reached 564 million at the end of March 2013, China’s mobile Internet users access number 817 million, the rapid development of mobile Internet, has brought the huge impact to the traditional Internet, not just BAT, some small and medium-sized websites the impact is great, the grassroots and the lowest layer, it is more difficult to embrace the mobile Internet of this era, "

some webmaster mentioned some high-end Internet users will often appear in what website, I would recommend some such as 36Kr, I, stocks, investment and other investment circles snowball sites, including some new media I horse, titanium media, tiger sniffing network, of course, high-end Internet people may look more than that, these is more common, but the answer is that they have never heard of these sites.

The main profit pattern is the most

Tencent’s opening to the game industry’s value is mainly reflected in three aspects: support entrepreneurship, prosperity of the industry, ecological innovation. Pang Ka letter interpretation of the three Tencent opening results through several data: from 2011 opening date, a total of 3 million registered developers in the Tencent open platform business, by the end of 2013, revenue of 5 billion yuan has been created for third party developers, open embrace mobile at the beginning of this year, 2014-2015 is expected to generate revenue exceeded 10 billion for third years developers."

 

mentioned ecological innovation, Pang Ka letter analysis to: Tencent open, in terms of product type, business model, marketing methods to promote innovation throughout the Internet ecosystem. From the type of game, from the end of the tour to tour page, trend began to show lightweight, social networking, and from Webpage Game to Mobile Games, showing a trend of diversification, mobile". In addition, the Tencent in the open system, wide point, member, yellow diamond, task Mart >

within two years, Tencent will re generate revenue for developers, billions of games, innovation, new ecology,

, vice president of Tencent Inc at the CDEC Summit Forum,

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