ads to be targeted, if you are selling snacks, then the face of the masses of consumers. If you open men’s clothing store, then pay attention to the male consumer demand. So do the children’s clothing business. Children’s market is not a single, so in the planning of children’s clothing advertising, should be based on different groups of children’s psychology and targeted advertising appeal, according to the characteristics of children’s psychology and groups can be divided into four groups:
(1) preschool children between the ages of 0 and 5 are almost completely dependent on their parents. Advertisers in the planning of children’s clothing advertising, should take their parents to ask for as the main object, tell them your products can make the baby grow faster and healthier, convinced them to buy your product is a right choice.
(2) aged from 6 to 9. Is a group of popular groups, but also the most heavyweight TV viewers. With the growth of the age and the rising of the status of the consumer, their ability to influence the behavior of the parents is becoming stronger and stronger. Advertising people want to impress this group, it must know what love is "carrot", or "green", the love of advertising framework built on consumer psychology and behavior of their needs, with its approval and acceptance.
(3) 10 years old to 13 years old, a group of teenagers like to imitate, enhance the stages of children’s consumption capacity, in many cases, they not only participate in the purchase decision, but also gradually become a major decision to buy their family. Children at this stage deliberately imitate the appearance and behavior of adults. If there is a heart of worship of the star will buy popular activities related, so that they are more eager to share the popular with teenagers. In the planning stage’s advertising, should be based on their understanding of psychology, according to their interests related to product design style, color and packaging, match up with the way of communication.
(4) age of 14 years old, the group has become the main decision-makers of the family, not only in the performance of their own consumption has the right to decide on household consumption, such as home appliances, computers, consumer goods consumption has the right to decide. Mainly because they accept the information fast, wide knowledge. Consumption tends to be rational, like fashion, the pursuit of freedom.
want to know, now children also have their own preferences, the parents of the decision-making is not absolute, so when advertising should also take into account the psychological needs of children. Only by understanding the psychological characteristics of children in each stage can we do a good job of advertising, open the market, to win profits.