to a clothing store at the end of the season will be a variety of promotional discounts, discount promotions often is a double-edged sword, use of good for the enterprise to create interest and visibility, improve sales force; do not grasp, often easy to put products into discount after sales difficult dilemma. So, what are the advantages of discount clothing store? Xiaobian for you in detail.
1: help to train and retain existing consumer groups
how about a discount at a clothing store? Direct discount activities can produce a certain advertising effect, create high-quality products at low prices to attract consumers to use the product has been repeated purchase, the formation of a stable existing consumer groups.
two: the simplest and most effective means of competition
in order to resist competition brand product sales growth, in order to resist the rival listing of new products or new policies, timely use of discount to stimulate consumers to buy the product, reduce customer interest in competing products, and through the promotion of a large number of consumers to buy or buy in advance, to seize market share, against competitors.
three: easy to operate
According to different regions and different time,
manufacturers can design different discount rates in the range of the permitted promotional budget. How about a discount at a clothing store? This kind of promotion method has less workload, cost and risk.
four: the effect is obvious
price is often one of the main determinants of consumer goods, especially for those with high brand awareness. Therefore, the discount is the biggest impact on consumers, but also the most effective promotional methods. How about a discount at a clothing store? Because of the discount promotion effect is obvious, manufacturers often use this as the emergency response to the market against rival product promotion activities, products or processing due season products, reduce inventory, accelerate the return of funds, with business promotion, one of the emergency measures is sometimes to finish sales target.
discount promotions can attract retail terminal traffic, stimulate the sale of this product and other products. Promoters can also be achieved through the sale of goods as soon as possible discount sales, and because of the increase in traffic, to stimulate the sale of other non discount products, accelerate the completion of sales targets.
is about more than the clothing store discount some advantages, hope the above introduction can provide some enlightenment for everyone, the clothing store discount does not mean that the product is not good, it may be the means to buy high quality and inexpensive products, is a good choice of the discount season.