Day trips spikes Geelong visitor spending

first_imgGeelong received up to four million day trippers last financial year, making more than $670 million in tourist spending. According to Federal Government figures released late last month, during the 2009/10 period 3.9 million visitors were recorded to have spent the day in the region, spending the majority of their cash on food and drink, The Geelong Advertiser reported. $221 million of tourism spending was made on food and drink purchases while up to $93 million was used on shopping. Geelong Otway tourism chief executive Roger Grant was pleased with the year’s results and said it proved the area’s popularity as a tourist destination. Mr Grant added that while the majority was made up of day tourists, the expenditure they brought with them was “far bigger than people often give credit for”.”We tend to think ‘there were a lot of tourists down here for Audi Week’ or … at the National Celtic Festival, but it’s so much more than that.””Tourism is defined not by the activity, but by the postcode of the person doing the activity,” he said.According to the figures Geelong received up to $61 million in international spending, with the majority coming from visitors from the UK, New Zealand and the US. Source = e-Travel Blackboard: N.Jlast_img read more